The Trades Are Quietly Winning with AI — Here's How
While big tech debates the future of AI, trades businesses are already using it to save time, close more deals, and outpace competitors. Here's what's actually working — from a CEO running a multimillion-dollar HVAC, plumbing, and electrical company.
3 min read
What does it take to change someone's mind about artificial intelligence?
Not a keynote. Not a headline. Not another prediction about the future of work. For Dan Kite — founder of Workuity's Center for AI Excellence — it was actually using AI.
But here's what nobody talks about: the trades are ahead of most industries on this. Not because they have bigger budgets or fancier tech teams. Because they're practical. They don't need AI to be revolutionary — they need it to save an hour a day, close one more deal a week, and stop losing track of customer details between six appointments.
I should know. I run General Air Conditioning & Plumbing, a multimillion-dollar HVAC, plumbing, and electrical company in the Coachella Valley. I also co-own two healthcare companies and host two podcasts. I use AI every single day — not in theory, but in real operations, real sales calls, real marketing, and real strategy.
What's Actually Working Right Now
AI Sales Coaching That Listens to Every Call
We use SalesAsk — an AI sales coaching platform built specifically for home services. It records and analyzes every in-home sales conversation, then coaches our reps automatically on what they missed, what they nailed, and what to do differently next time.
I talked with Bara Gafari from SalesAsk on The Tradepreneur Show about how this works in practice — not the hype, but the real impact on close rates and ticket size. The takeaway: AI isn't replacing the sales rep. It's making them better, faster, with less guesswork.
AI for Operations and Dispatch
When you're running a fleet of trucks across a service area, the bottleneck isn't the work — it's the coordination. Who goes where, when, with what parts. We're using AI tools to streamline dispatch, reduce drive time, and make sure the right tech gets to the right job with the right information.
This isn't science fiction. It's a few well-placed tools and workflows that took an afternoon to set up and have been paying off ever since.
AI for Marketing and Content
This article? AI helped draft it. The social posts promoting it? AI. The email follow-ups? You guessed it.
The point isn't that AI does it all — it's that AI handles the first 80% so I can spend my time on the 20% that matters: the strategy, the voice, the things only a human can add.
The Leadership Lesson
Here's what I've learned running AI across multiple companies: the technology is the easy part. The hard part is getting your team to actually use it.
That's the same pattern we see in every organization. The leaders who roll up their sleeves and try the tools become the advocates. The ones who delegate it to a committee or a consultant stay stuck.
I covered this in depth on The Tradepreneur Show — specifically in the episode on how trades businesses can turn AI into their biggest advantage. The message is simple: embrace the AI race, or get left behind by the companies that do.
Where to Start
If you're a business owner — whether you're in the trades or not — the first step isn't buying a tool. It's understanding where your organization stands today.
Take the free AI Leadership Scorecard. Three minutes, no account needed, and you'll get a personalized read on your team's AI alignment gaps and what to fix first.
Then pick one thing. One tool. One process. Start there. That's how every AI success story begins — not with a keynote, but with one person deciding to try.
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